This morning, our founder, Josh von Scheiner wrote an article for Campaign US:
Everybody flew down to Austin to network and see the latest and the greatest technological wonders the world has to offer. Celebrities gave keynotes, everybody had a VR setup — even the President spoke! But most marketers still missed the best part of SXSW. Why? Everybody flew home too soon.
Right after Interactive ended, everybody rushed back to the airport to fly home. But Music is the best part of SXSW, and it’s the only part of the festival guaranteed to provide some level of applicable insights for the next year. We all already know — or should know — that virtual reality is the "next big thing." We didn’t need SXSW for that. But do you know what the next breakout music act of 2016/2017 is going to be?