MediaPost's "Native Insider" has posted a story about one of VonShine's campaigns! From "Native Insider:"
Influencer marketing combined with native advertising is a potentially powerful and compelling combination.
VonShine Industries, a boutique firm that, among other things, specializes in social listening as well as crafting audience segmentations, has devised native campaigns and observed interesting results.
VonShine worked with an agency that created short films with thought leaders that included consultants, CEOs, writers, inventors and academics. VonShine’s job was to create a conversation about the films and the ideas they advanced. The campaign, for a leading financial services firm that VonShine declined to name, ran from September through December 2015, in finance-oriented trade publications with banners that linked back to the firm’s website and YouTube.